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‘Sustainable’ Forestry Initiative (SFI) = Selling False Information

The phony SFI certification program – developed and funded by some of the biggest forest destroyers in North America – is a marketing tool for selling environmentally harmful products by falsely describing them as ‘green’. This scam threatens our forests, communities, fresh water and wildlife. Learn more >>
News and Updates
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More major US brands distance themselves from ‘Sustainable Forestry Initiative’ (SFI)Big brand trend away from industry-operated label nears tipping point Read More »
New York Times--Pondering That Green Label"ForestEthics has been urging companies not to rely on this certification program or to use the S.F.I. label on its products" Read More »
Media Roundup: ForestEthics' Greenbuild ad in the Toronto StarA recap on news about the ad we placed in the Toronto Star during Greenbuild Read More »
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CBC video: "What does this stamp of approval really mean?"

Canadian Broadcast Corporation's "Marketplace" takes an in-depth look at what the phony greenwash label, SFI, really means.

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