American ExpressTheir credit card solicitations destroy forests and cause climate changeAmerican Express doesn’t even have a paper policy, continues to inundate our mailboxes with junk mail! We think they should stop using the slogan, "Don't leave home without it,” and adopt a more fitting one, such as, "Can’t leave your home without junk mail."
EnbridgePipe dreams Enbridge has two proposed pipeline projects that would expand the already devastating environmental footprint of Canada’s Tar Sands. Together, these pipelines would lock down our addiction to this dirty oil and chart the path for the Tar Sands to become the largest—and most destructive—industrial project in human history.
SearsThe founder of junk mailSears helped shape the paper industry by introducing the first ever catalog in the 1880’s. Still one of the largest catalog producers in the world, Sears is also the largest without responsible paper standards. Their catalogs have virtually no recycled content and use paper sourced from vital ecosystems and Endangered Forests, including the Canadian Boreal.
DellA Fortune 500 that cares about the environmentDell knows that it doesn’t take a high-tech engineer to see that companies need to have good paper policies to truly lead the way in business. Want your company to become an environmental leader?
Limited Brands/Victoria’s SecretTransformation through collaborationIn 2004, we launched the Victoria's Dirty Secret campaign, because we learned that Limited Brands, Inc. was sourcing the paper for it's brand-baby catalog from Endangered Forests. Two years, two full-page ads, several negotiations, and almost 1000 actions later, Limited Brands is a model for corporate environmental advocacy.
Sierra Pacific Industries (SPI)California’s largest forest-destroyerThey’ve destroyed hundreds of thousands of acres in the Sierra by using clearcut-style logging and and converting natural forests to tree plantations—and they have plans to use the same destructive practices on at least one million acres within the next fifty years.
Capital OneTheir credit card solicitations destroy forests and cause climate changeCapital One has ignored our request to review their environmental policy repeatedly. Right now, we are working with activists across the US to pass Do Not Mail resolutions in their cities.
PatagoniaWalking their talkPatagonia has the highest post-consumer recycled content in the entire catalog sector—they truly live up to their outdoor-sy image and actively work to protect the environment. We are engaging with a variety of companies to help them move towards implementing policies like Patagonia already has. Want your company to become an environmental leader?
We harness the power of the marketplace
For years we were told that we had to make a choice: We could either work with corporations or against them. We decided to do both—and we've become exponentially more powerful because of it. For example, our Victoria's Dirty Secret campaign took on one of the largest catalogs in the world and converted the parent company, Limited Brands, into a powerful environmental advocate.
Watch the video about this story, Transformation Through Collaboration >>
We help companies that want to act responsibly
When companies are ready to protect forests, wild places and the climate, we help them develop and implement sound policies through our Market Solutions department. We advise major companies about more environmentally and socially responsible choices for paper, wood and transportation fuels. The Market Solutions department helps companies distinguish themselves as environmental leaders and is also active with leading market standards and metrics.
This unique and powerful ability to turn our corporate adversaries into allies has helped lead us to major environmental victories and agreements in many of the areas that we work to protect, including the Great Bear Rainforest, the Inland Temperate Rainforest, the Boreal Forest, and Chile's Native Forests.
Check out our Market Solutions department >>
We hold environmental offenders accountable
Sometimes companies need a little encouragement. When companies refuse to change their practices, ForestEthics holds them publicly accountable—with protests, websites, email campaigns, national advertisements and more. No corporation can afford to have its brand be synonymous with environmental destruction.
We create industry-wide change
Our markets campaigns and our Market Solutions department have had a profound effect on the Endangered Forests we work to protect:
- Five paper mills have switched to Forest Stewardship Council certification as a result of our work, saving many forests from being clearcut;
- In 2005, an independent report stated that recycled pulp mills were operating at record-high capacity, and attributed the change to demand from Staples and Office Depot, two companies we've transformed;
- The companies we’ve shifted towards using recycled content have lessened the burden on intact forests. For example, by shifting Dell to 50% post-consumer recycled content, we save 250,000 trees annually.
We have already shifted the catalog, office supply and logging industries plus several companies in other industries towards more environmentally-sensitive practices. Now, we are working to transform industries using Canada's dirty Tar Sands oil and, in the US, to stop the junk mail industry from destroying Endangered Forests and invading your mailboxes.